Guac N Roll

Client: Knobby Underwear Platform: Web Browsers Technology: Construct 3, HTML5, JavaScript, CSS3, Playfab Services: Game Development, Backend Integration, UI Implementation

The Brief

Knobby Underwear wanted a browser game to mark the launch of a new underwear line, something playful and on-brand that visitors could jump into instantly with no app store, no download, and no friction between seeing the campaign and playing the game.

Our Approach

We developed three prototype concepts with Knobby before settling on a final direction, with the whack-a-mole-style design chosen for its humour and high replay value, a good fit for a campaign game that needed people to come back and play again rather than try it once.

Knobby's in-house artists supplied all the visuals, and Melanie brought them to life in Construct 3, pairing smooth animation with responsive, snappy gameplay so the whack-a-mole mechanic actually felt good to play on a phone or in a browser tab. On the backend, we integrated Playfab to run leaderboards, giving the game a competitive layer without building a custom backend for what was, at its core, a marketing campaign asset.

The project ran over two months with regular iterative builds and client feedback, keeping Knobby involved in the direction of the game rather than handing over a finished build at the end.

The Outcome

The result was a polished, on-brand mini-game that added a fun interactive element to Knobby's product launch campaign, delivered on a timeline built around the launch date rather than an open-ended development schedule.

Related Services

For campaign games and browser-based interactive launches, see our Construct development, interactive HTML5 content, and game development services.